Who Are You Really?

I have found when it comes to following a career path or doing a job hunt, most people can tell you what they do and even how they do it with lots of hyperbole thrown in. But, they don't know who they are.

Sometimes the essence of a person will come through in their behavior and personality if a good recruiter is asking questions. Most fo the time, no. People have gotten good at putting on their "social media" front.

This is why hiring continues to be so problematic and why recruitment tools and consultants continue to make lots of money. Companies don't know who they are hiring, and the person doesn't really know if they fit or not in the company culture. 

Most of the time people settle for trying to fit in and companies keep spending money on soft skills training.

If I was going to give one piece of career-lasting advice, it would be to know yourself and work hard at that as an ongoing project.  And then you can present yourself authentically and consistently to everyone.