C Is For Silly: The New C-Suite Titles
by Genna Goudreau
Excerpt: ...Peter Cappelli, management professor at the University of Pennsylvania, says the new titles are meant to signal—internally, to customers or to governments—that a particular function or task is important and that the people at the top are listening. They may also be a form of ego appeasing and identifying who the important senior people are. “The main question,” he says, “is whether there’s any real substance behind them.”...
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