C Is For Silly: The New C-Suite Titles by Genna Goudreau Excerpt: ...Peter Cappelli, management professor at the University of Pennsylvania, says the new titles are meant to signal—internally, to customers or to governments—that a particular function or task is important and that the people at the top are listening. They may also be a form of ego appeasing and identifying who the important senior people are. “The main question,” he says, “is whether there’s any real substance behind them.”... Read full article here. Here is a Wikipedia list of C-titles:
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