__A professional website's purpose is to raise your name search to the top of Google, provide a controlled, managed platform to deliver well branded information about you compared to Linkedin's cookie-cutter template. It utilizes great photography, graphic imagery and well-done content to paint the most flattering portrait of you, your talents, your background, and your value proposition.
It is interesting how actual web development for individuals and small businesses is now a commodity and many template driven sites offer a both a platform and hosting to build to build a professional website not just a blog.
I use the term professional website instead of the cutsy word online portfolio because that is what it is. I believe every professional needs one now to control their brand, Google ranking, and the message and image they project. A website will do that for you. Unless you are a big ecommerce site or online data repository, having a custom built website long-term costly as keep on paying with charges for every update and change. Use the free template-based sites provided by Google, Yahoo, GoDaddy, Yola, Wix and Wenode.
What really matters now is content: both visual and written. And that makes photographers, web/graphic designers and expert content writers the key value contributors for websites. The ability to write great marketing and branding copy for beautifully photographed and illustrated products, services, and people is now king.
What are the key things to consider when building a professional website and blog?
It's never too late to make a great first impression online with your own professional website!
If you want to learn more about putting together a well-branded website, contact me for a free consult on my website http://www.pattiwilson.com
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