 What to do with QR Codes?
By creating your own QR Codes (called "qurifying") you can make whatever you want more interactive. - Put one on your business card, on flyers for a party or poster to promote your products or services. - Or use them to help sorting your books or CD's, put them on your keys or tools so you know what they are for. (from the Qurify website) Tools? Really? So I put this code on my screwdriver and I always know what it's for? Ok, I am having fun. But these QR codes are pretty cool and Qurify has probably the simplest site to use to make codes for use by the executive, professional, solopreneur and small business owner. What am I talking about? QR or Quick Response code is a bar code that can be read by an app in your iPhone, Droid or my Blackberry. Putting the code on any real life object enables it to transmit whatever information is embedded in the code. Typically most services limit you to a certain number of characters to embed in a QR code. Qurify said 255 characters but some QR codes hold up to 7000 characters.The code above has my business card information embedded in it. I used all but 37 characters of the 255. What do you do with them? Look at them as an interactive bridge between the digital universe and the bricks and mortar world. Put in the QR code information from a v-card, business card, links to Facebook, Linkedin, YouTube, eBook, a resume, and your website. Apply the code to a piece of paper, a card, a flyer, a tee shirt, a book to enable the coder reader to receive extended information about you online or any topic or site you want to send them to.. Is it worth adding to your business card, resume, and other documents? Sure, why not? You have nothing to lose and much to gain with the increased visibility. I think the best use would be to build a great website and use the QR code on the back of your business card to get networking contacts to the website's landing page. That would be the best brand message delivery compared to sending code readers to linkedin or other template-driven apps and sites. You could offer a special deal on an ebook you have written and use the code to send users to an Amazon.com page to buy it. The applications are endless. Just think of it as the simple little wireless connector between the world and the interweb. In my universe there is nothing better than leading the pack compared to following the herd when it comes to new and wonderful technology gadgets. QR codes are easy to create, and the uses are limited only by your creativity, strategic vision, and brilliant imagination. Start with your business card as code.
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