_You are busy being pulled in all directions from pillar to post. The only quiet time you get is on trans Atlantic flights. And, I ask you to write a blog to help build and promote your thought leadership online? You tell me you have no time; that you will get around to it. You never do.
How can you find the time to write when you don't have time to update your resume, add connections to your Linkedin profile or have dinner with your family? How could you ever keep up with daily or even weekly posts?
You use excuses that your company would has privacy requirements; that the PR department would want to approve all postings. Of course there are the issues of non-disclosure and protection of intellectual property that your company likes you to follow.
Not to mention the issue of coming up with something to write about. A total brain freeze arises when you try to think of a topic. What really is the point of starting a blog that ends up an embarrassment, when not updated, left floundering in the Socialweb? Finally, you wonder, exactly what is the point really when nobody will read it anyhow?
Most professionals mistakenly believe that have to actually write something if they post blogs. They also mistakenly believe that all they have to write about their company's products and services. In addition they think that somebody has to actually read their blog posts.
The point of blogging is to establish in advance an ongoing base of credibility and demonstrated expertise. Thus, when you need it, you will have it. For example, if you are down to being one of the final two candidates for a job, your blog may and its content may just be the tipping point for you.
There is a foolproof way to write a highly successful blog that is no hassle, no time, and non-interfering with your daily life. Taking 8 minutes to do this will help to brand, position, and market you. The secret is to not write much as that takes time. It's that simple.
Here are the steps in 8 minutes or less:
You will look like a knowledge leader by basking in the glory of the writing of others when you simply add a small but observant comment, opinion or viewpoint preceding the article.
I have a client who started with great zeal to write, long tomes for blogs. With every promotion and new position his blogs grew shorter and shorter. I suggested he try the article approach and he did. Now he is a Senior Vice President and his blog posts says "here read this great article". That is the extent of his blogging but they are all great articles that he posts.
What's the ROI you may ask?
For examples of what I am talking about, read my previous 3-4 blog posts prior to this one.
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