The Linkedin headshot has given many people consternation. If you have been on Linkedin long enough you have seen the range of portraits from cartoons to the chiaroscuro mood-invoked Rembrandt headshots. I have seen people do really some really poorly branded photos from passport images to overly dramatic poses.
Here are some basic things to consider when using a photo on Linkedin:
1. It is not optional. Weird ideas fill a void. If you don't have a photo, then viewers of your profile will use their imaginations to create their own image of you. Leaving people to their imaginations usually is not in your favor. You will inevitably disappoint in person.
2. About disappointing in person, use a realistic image of you that is relatively current. Over ten years? Hair dyed a new color or fell out? Gained or lost 40 pounds? It is time for a new photo as you will most definitely shock in an in-person meeting. This is definitely a "what you see is what you get" situation.
3. Dress appropriately for the audience and the business demographic you are targeting. If you are looking for business or a job in tech then dressing in a formal dark suit and red silk tie might be off-putting when the business dress code for the company is yoga pants, jeans, and hemp shirts. This is probably the most important tip as to how you are dressed creates a first impression that is hard to erase. Plus, take off your tint-adjusting glasses when outdoors.
4. The setting and pose is a question of relevance. If you are in law enforcement, outdoor sports, or any risky business then a skydiving shot of you at 9,000' might be a great pose . In chartered accounting, banking, brain surgery, maybe not so much. Same could be said for the really cute pose taken at Burning Man or Coachella. Keep your personal life off Linkedin.
5. Look forward at the viewer or towards the center of the screen. This is crucially important now that Linkedin has moved photos to the left side of the screen as you view it. If your body and head are facing out to the left as well, the portrait image creates an unconscious psychological dissonance with the rest of the layout.
6. In the same vein, the background color and view can add or detract. An all white background ranks higher than the ubiquitous corporate photo gray or worse Hollywood black. White is young, edgy and won't fight with your Linkedin background banner that hopefully, you have customized (a topic of another article).
7. Finally, look happy...not cool, inviting, engaging, business-like, professional, or a leader (whatever that is), Just be happy when the shutter snaps. Happiness is contagious and welcoming to everyone.
Trust in the portrait-making process,and hire a professional photographer, not your wife or partner. Pick a decent background and outfit. Don't worry, be happy..
Sometimes it seems nigh impossible to move the dial on an established, but obsolete, traditions like applying to a job posting and spreading your resume all over the Internet to find a job. The article below confirms this with statistics.
It doesn't matter that more management and executive level professionals get hired through their networks than through job postings annually. That executive search consultants account for less than 10% of the executive positions placed annually in the USA.
It doesn't matter that even before anyone sees your resume, they will see your social profile first. And, even if they get your resume first, they will look you up on Linkedin and search you out on Google to get tmore depth about you. And when they find something they don't like online, more than 50% of the recruiters surveyed say they drop you from their candidate list.
People persist in using their resumes to apply to job postings. Why? Because it has always been done that way and because when it comes down to the actual interview, HR wants some kind of document to provide to hiring managers for reference.
When will the transition to social profiles and personal websites take hold? If Linkedin has anything to say about it, it will be sooner not later.
LinkedIn survey details 'new norms at work'
Matt Kapko May 8, 2015
A new survey of 15,000 LinkedIn users with fulltime jobs, 1,000 of which reside in the United States, draws some interesting conclusions while also reinforcing common perceptions about the "new norms" within the modern U.S. workplace.
More than a quarter (26.6 percent) of the people from the United States who were surveyed said it's important to maintain separate social media profiles for work and personal. One in five U.S. respondents (20.5 percent) said they make initial impressions based on a person's online profile picture. And one in 10 respondents said they worry about what their colleagues may think of them based on content they shared on social networks that may not seem professional, according to the survey, which was conducted by Censuswide for LinkedIn during the first week of April.
Catherine Fisher, LinkedIn's career expert, says the findings stress the fact that people need to be mindful of how they portray themselves on social media.
The U.S. responses also highlight notable difference between women and men in the workforce. Almost a third (30.9 percent) of women respondents said they are friends with colleagues on non-professional social networks, while only 16 percent of men said the same. Nearly a third of the women (32.5 percent) feel as though they're judged by what they wear to work, and more than a quarter (26.8 percent) said they believe men have it easier when it comes to the threads they don at work. And more than four in 10 women (41.6 percent) said they tend to dress up more when they have meetings during the day, while only 25.5 percent of the men step up their dress for meetings.
Work experience, education and volunteer history are the three top factors U.S. users weigh to gauge a colleague's LinkedIn profile, according to the survey.
More than one in five (21 percent) of those surveyed from the Unites States said it's more appropriate to self-promote now on social media than in years past. Almost 13 percent said they feel more comfortable sharing their opinions on industry matters via social networks, and nearly 9 percent think doing so is a great way to raise their professional profiles.
Perhaps most surprising of all is that only 12.8 percent of U.S. respondents think a good LinkedIn profile is just as important as a good resume.
Image-driven content online is not just for selling and promoting products and retail entities. Professional services and, by extension, professional profiles online can and do benefit from images. Images are enhancers we can no longer afford to ignore as we create digital content and promote ourselves online.
Look at the trend on Linkedin to images in profile backgrounds, post images, group logos, and slide decks. Your Linkedin Groups page now shows each group's logo as images going down the screen similar in look to Pinterest's boards .
Image-driven content, unless you are a products company or retailer, is a waste of digital space, bandwidth and scrolling time. However, great images succeed and are equaled only Buzzfeed's catchy titles in attracting viewer attention. Content may be king but images rule. Taking every opportunity to use image-driven content is crucial for professional promotion, online branding and visibility.
Pinterest represents the opportunity for professionals to extend brand visibility and promotion using their boards to post images of blog posts, website pages, and self-images. When the Wall Street Journal first started posting their articles on Pinterest, every article they posted from their paper featured their boring grey logo. It was a sea of gray going down the screen with no differentiation of the articles except by title. Their titles were not Buzzfeed quality.
In less than two weeks, they quickly read (or saw) the tea leaves and started using amazing images and photos to engage viewers and drive traffic from their Pinterest board posts to their website. Of course the obvious, practical profitable application of Pinterest boards is by Etsy members to attract attention to their products and drive customers to their Estsy store page for purchases.
However, we professionasl can expand our digital footprint by setting up Pinterest boards for our website, blog and Linkedin posts, and other social-content sites. Each new page or post is then "pinned" to its respective Pinterest board by the image. The images above are from my Pinterest boards for my websites and blogs.
Pinterest's image-driven content boards are a free online billboard that drives traffic to a website or blog or social profile for any professional. In addition, a presence on Pinterest can improve your Google name search ranking. And, of course, we all want to be found online.
What the article does not emphasie is that we the participants deliver the media with comments.
What Facebook Will Look Like by 2024
by Todd Wasserman, Mashable.com
Online empires come and go. At one time, Alta Vista was the top search engine and Netscape was the only web browser. Both are now gone. Will the same happen to Facebook?
It's unlikely the company could completely exit the stage. However, the Facebook of 2024 will look very different from today's version. Primarily, the company will continue to morph from a social network to a more traditional media company.
read full article here
Start thinking about how you can transform your boring white papers into image-driven 200+ slide decks. Not many people are priinting out documents to read today when it is far quicker and easier to graze the information on your tablet or smart phone. Hence, the movement towards succinct delivery of information with images.
Start rethinking your next boring 3 bullet powerpoint slide presentation. Re work it into a smal visual ebook instead.
Or would you rather read formatted as an article?
Note each sentence is a slide so instead of a short article you get to zip through a fun and interesting 70 slide deck.
Launching a Career Comback, Linkedin Blog Post
How to Rock the Perfect LinkedIn Profile from LinkedIn
Matt Henshaw June 11, 2014
Hello, I’m Matt Henshaw and (like the beautiful Slideshare above shows) I launched a successful career comeback.
What does that actually mean? Well, a little while ago, I realised I was doing a job that was not my dream. So I decided to make a change and follow my dream – to become a singer-songwriter and self-sufficient working musician, like I said, my very own career comeback. Here’s my story and how LinkedIn played a part in it.
From my time at school to the end of 2008, I was in a band called Censored. What started as a few lads from Nottingham messing about soon became serious.
It was a great time – we were even supporting our music heroes, bands like Supergrass and Ocean Colour Scene. And hanging out with the likes of the Kaiser Chiefs and the Arctic Monkeys – what could possibly go wrong?
I suppose I never really thought about the future and without any real guidance, we took on too much and spread ourselves too thin. I got burnt out and had to cancel gigs and festivals. Sometimes when you lose momentum, you don’t find it again.
I was in touching distance of my dream career – then it was suddenly over.
Skip to 2012, I was working as a Computer Science Sustainability Research Assistant – try saying that with your mouth full! It was OK, it paid the bills but it wasn’t my dream.
Then I went to watch some music gigs for the first time in a long time. The Stone Roses had reformed and Jack White was playing solo shows with all the joy and freedom that goes with it. And that’s when it hit me – I’m one of these people, I’m a musician, that’s MY dream! I had to get back in. But the music landscape had changed since 2008. And it hadn’t exactly gone well last time.
That’s where LinkedIn came in. I thought if this can work for office stuff why not music as well? I wanted to showcase my passion, my personality and make sure people took me seriously as a professional – not just another lad with a guitar.
After updating my profile, I soon found endorsements rolling in from my old network backing my music skills. It was a massive confidence boost. Then I found people started coming to me! For gigs, festivals and just putting stuff together in the recording studio. My profile was like a magnet – all because I had added a bit more detail.
I now have a gig at the Camden Roundhouse and the Elevator Music Festival.
You may be thinking “good for him but I don’t want to be a musician”. Well, that’s not my point.
Whether you’re a musician, a lawyer, a scientist or an accountant you can always do better. LinkedIn is for anyone with ambition. It’s not going to magically make things happen for you, but if you want to follow your dream then investing in your profile and having LinkedIn in your corner can only help. LinkedIn played its part for me and it can for you.
What’s your dream?
Peace, Love & Tea, MHx
PS. If you like my Slideshare, why not share it on
The article goes into the details if you are interested. I would think this confirms what everybody knows already.
Rarely do I promote an event especially to global readers. But, this one is cool and will be recorded to watch later from wherever. The news is that companies are going to hire you now based on comprehensive set of data points gathered about you online that are nowhere to be found on your resume.
Forget transferable skills, folks. This is far more comprehensive, intrusive and penetrating into your personality/style, mannerisms, predictable behaviors, competencies/abilities, and unstated accomplishments. None of these are even touched on your resume but they are online.
What if they knew the articles and quotes you shared on social sites? What if they could scrutinize the people you interact with all over the Internet? What impact would that have on how you present yourself for employment opportunities..
The solution? Manage your message and your privacy settings. They will be searching for the most recent information on you.My guess is less than a year and two years max. Start now and build a brand/marketing image/ reputation online that delivers the message you want them read.
Algorithm Alchemy: Turning Talent Search into Gold
Thursday, June 19, 2014
Stanford Graduate School of Business
Knight Management Ctr - Cemex Auditorium, Zambrano Hall
641 Knight Way, Stanford, CA
(Parking and Directions)
6:00 pm – Registration, Networking Reception & Demos
7:00 pm – Panel Discussion (Q&A)
Startups are turning the tables on recruiting with targeted prospecting algorithms. Applicant search is transformed intoprecise talent-matching through the collection and curation of data from numerous sources. The new platforms level the playing field, reshaping the interaction between job seekers, recruiters, and hiring managers.
There is a new gold rush in the global talent acquisition market! According to Bersin by Deloitte, the global talent acquisition market is now worth over $150B annually. While online job boards and aggregators continue to hold the largest slice of the pie, new entrants are poised to take away significant market share.
Join us on Thursday, June 19th to find out how today’s alchemists are exploring new frontiers in the job market, disrupting an industry that has become inefficient and unwieldy:
Alex Dévé, Founder and CEO, Whitetruffle
Sheeroy Desai, Co-founder and CEO, Gild
Steve Krausz, General Partner, U.S. Venture Partners
Readyforce | Venturocket | Whitetruffle
** More panelists and demo companies to be announced soon. Please continue to check back.
** Follow (@VLAB) on Twitter and Event Hashtag #VLABtalent
I have been preaching from this hymnal for so long now. All my clients have not just robust social profiles but websites, iPad profiles, and blogs. Every profile and site is well curated and managed for image and reputation. Soon everyone will wake up to this and forget to angst over their resumes which nobody really sees in comparison.
Why would you worry about your employer seeing you? They are online touting themselves too. Linkedin is even encouraging high school students to join them now.
Your Web Presence Will Soon Be More Valuable Than Your Credit Rating
by Philip Brewer on 5 February 2014
reprinted with links from www.wisebread.com
When employers first started looking up their potential new hires on social media sites, recent grads started deleting whole Facebook accounts. That was better than having a fully documented history of bad behavior, but in the near future people are going to have to do a lot better. A blank social media history is going to be a bad social media history. (See also: 9 LinkedIn Changes You Should Make)
The whole situation is directly analogous to credit ratings. Time was, a lot of people didn't even have a credit history — back when credit cards were a way to borrow money, rather than a mechanism for making payments. Plenty of people were proud that they'd never had to borrow money — figured it showed that they were responsible money managers. And often those same folks were terribly surprised when it turned out that having no credit history made it tough when they did want to borrow, such as to get a mortgage.
The reason was simple: lenders wanted to see a demonstrated capability to make monthly payments on time, and people who had never borrowed money didn't have a history that showed that. (See also: How to Build Credit From Scratch)
Very soon, having no online presence is going to be worrisome in just the same way. It's going to either mean that you're a complete nobody — or more likely, that your past behavior was so bad you couldn't clean things up by just deleting a few unwise posts.
Building a Good Web FootprintThere used to be a lot of articles on how to build a good credit history. (The advice usually boiled down to: borrow a little money, make the payments on time, make the last payment a little early.)
Now it's time for some similar articles on how to build a good web presence. We don't yet know what's going to be most important, but here are some ideas on how to get started.
Be GradualYour web footprint should be built gradually, with posts spread out over time. Don't imagine that you can fake up a whole web history in a day, or even a few weeks. (For one thing, too many of the posts have hard-to-fake timestamps. But even aside from that, it's just hard to make up anything that has the richness of a real person's life, except by documenting it day-by-day.)
Be NormalYour web footprint should make you look like an ordinary person, with various interests and a reasonable number of friends. A nice mix of posts — some quotidian updates liberally laced with quirky vacation stories, some links to interesting articles, photos with friends and with family, likes of local businesses — is going to look much better than two hundred posts all on the same topic (even if the topic is relevant to the job you're trying to get).
Be ConnectedYour web footprint should make you look engaged. In addition to your own content, you should like and share other people's content — and you should have content that other people like and share. Don't look like you think you're above everyone else; don't look like nobody likes you. (See also: Why You Should Cultivate Relationships)
Be HonorableYour web footprint should make you look unique and quirky — but like a good person. Don't have posts that make you look cruel or abusive. It's fine to have some stories about misadventures, but don't make yourself out to be stupid or incompetent. (Especially, don't make yourself out to be a criminal or a drunk.)
Be DistributedYour web footprint shouldn't all be one place. Right now, probably the most important web presence to have is on Facebook, followed by Twitter, and then Google+. But there are dozens of other places where it's worth being engaged: Reddit, Pinterest, Tumblr, Flickr, Delicious, StumbleUpon, your own blog, etc. There's no telling what the next big thing will be. Fortunately, there's no need to be on the next big thing. Just make sure your whole web presence isn't all on one site — a lot of sites are going to disappear (or worse, become a joke for the people who have moved on to the next big thing).
A Web Presence Is Cheaper Than an InterviewThe first time I was interviewed for a job, I was surprised at how little time was spent talking about my qualifications, and how much time was spent just talking. Only years later — after I started doing interviews myself — did I come to understand. By the time you get to the interview stage, the employer has already decided that you have the skills to do the work. In the interview, they're trying to figure out if you'll fit in. They want to make sure that you're not a jerk or a flake. But interviews are expensive — and however limited the picture of someone that you'll get from their web presence, it's often enough to spot the jerks and the flakes. (See also: 13 Ways to Make a Good Impression at Your Job Interview)
If your web footprint makes you look like a jerk or a flake, interviews are going to be few and far between. But if your web footprint is so sparse that someone taking a good look at it comes away without any strong sense of the sort of person you are, there's every reason to fear that you won't get the benefit of the doubt. They'll just look at the next guy, and the guy after that. Soon enough they'll find someone with enough of a web presence that they feel like they've got a sense of the guy. That's the applicant they'll call in for an interview.
Make sure your web footprint doesn't make you look like a jerk or a flake — and make sure it's dense enough that it looks real, and not like the creation of a few days of trying to fake something up (or a lifetime of bad behavior with all the bad posts hidden).
Beyond the Job SearchYour web presence already matters in your job search, but soon it's going to matter for everything. Lots of interactions are already heavily reliant on social media reputation — dating (especially online dating, but also real-life dating), doing freelance work, selling second-hand goods, and so on. Credit scoring won't be far behind, and probably getting insurance as well.
Time to get ready for it.
Are you actively maintaining your online reputation? Has your online persona helped or hurt you?
full article here
I am beyond unhappy with this Social Networking site based in Europe.
Unlike Linkedin, VIADEO used my uploaded address book to continuously and persistently spam my contacts with email invitations to join their site, several times a week. When I agreed to their invite to upload my gmail addressbook and invite my contacts to connect to me, I assumed that VIADEO would respect the privacy of my contacts. They did not.
After VIADEO uploaded over 1500 contacts and started spamming them, I realized that I had to delete my contacts to stop the invitations from going to them. VIADEO gave me two options: delete the contacts one at a time, or delete my entire VIADEO account.
I chose the faster route to delete the account with the 2000+ connections that I spent a number of years building.
I am outraged by VIADEO's behavior and apologize to anyone reading this who has been subjected to their spam through me.
I now realize why several people in my addressbook keep sending me the same VIADEO invitations several times a week. Their addressbook has been highjacked too. I will now let them know by email.
I thank Linkedin for always respecting my address book and never spamming my contacts since I joined in 2003.
I now hope that VIADEO won't continue to invite my address book in my name after my account is deleted. Surely, all those contacts are deleted too.
If they aren't deleted, and VIADEO does continue to spam my clients, friends, and colleagues, I will seek a greater remedy than dissing their name over my network of 15,000+ connections on multiple social sites that this blog reaches.
I woke up and logged into my phone to read the trending news on Flipboard :
Flipboard is your personal magazine, filled with the things you care about. Catch up on the news, discover amazing things from around the world, or stay connected to the people closest to you--all in one place.
I next click on the news headlines from Yahoo News. Then I check out the weather.com box to see the beach weather and surf advisory. Finally I check the text messages from family. The information is all condensed, succinct and exactly what I want to read. Why? I pick the weather location, choose and curate by topic the magazines, and the news publications that I want to see. Well I don't pick my family.
Then I go to Linkedin.com. I spend a lot of time there helping my clients build jaw-dropping profiles (just kidding, really, how much can you do with an inflexible template?).
I actually help them quickly build out their networks to number in the thousands not the hundreds, decide on the best skills to list for endorsement, the most strategic groups to join, and the optimum wording for the over-structured profile template.
While on Linkedin I go to my home page and there, chosen by Linkedin, are articles they have curated for me (they call it recommended). Why are they there? They did their algorithms on me and assume that's what I want to read based on my job and work experience. But, I don't want to read about my business. I know my business. I am an expert in my business. I want to read other news.
I want to choose what I want to read! Search engines, social sites can do their algorithms and then use it to display ads to me and suggest topics they think I want to click on in the sidebar. But they cannot present me with totally curated pages of content they have decided I should read. I will leave as they aren't the only game in town.
You can't do that on Linkedin.com they have a captive audience who have to follow their rules if they want to benefit from their service. Their rules have always been crystallized into precise, demanding structure that has worked for Linkedin from day one, but not necessarily for the user.
They have been dogmatic and domineering about what kind of profile to fill out and how much information to provide. They demand dates, locations, chronology, and detailed structure. Why? Because then they can better slice, dice, and aggregate the information to sell it to recruiters and hiring entities who have been their main source of income.
But now they are moving to a content model to become the one-stop business portal for all their members. True to form, they have decided what you will read and curated the content for you. Oh sure you can pick from their selected list of "influencers" but then that's all that they display to you. The image with this post is my Linkedin Home page today. None of it interests me.
The updates that my 7000+ connections post are far more interesting and that's what I read. Just like you are reading this. And my updates to Linkedin come from, ironically, my curated boards on Flipboard
or my blog posts.
Will somebody tell Linkedin that their members would be stickier on their site if allowed to curate and share the content they choose and not what's chosen for them? And that people would work harder to build great profiles if they had more options, flexibility and control over them?
I have wondered by people don't use Linkedin requests more than they do. They don't know how to do it in a way that generates a response.
A Linkedin request was the original function of Linkedin to get people who were separated by degree to connect and exchange value with each other through intermediary introductions.
However, most people have turned to the Groups function to find opportunities and people to open doors for them. And that works until you need to get to someone not in a group who is integral to an opportunity or business deal you want to consummate or explore. Then you must turn to the original way of reaching out to someone through the requests system. They are not easy to do successfully unless you are in sales and coming up with a pitch is your second nature.
You have to give the intermediary a good reason why they dhould pass on the request even if you know them well. Why? Because the recipient of the request will be seeing what you write to the intermediary. The messages have to seam together with a congruent and compelling thread that incites the recipient to accept your request. It is not easy. People are busy and they don't want to be bothered.
Read the suggestions for contacting him that the Linkedin founder Reid Hoffman writes in his profile: http://www.linkedin.com/in/reidhoffman.
Advice for Contacting Reid: Unfortunately, I'm extremely busy.
First: if you have an interest in getting my attention for an investment, working at Linkedin, a business development deal (for Linkedin or another portfolio company), then I *highly* recommend that you get an introduction to me. I am almost certainly not going to engage without a reference/introduction.
Second: I am generally not available for new projects. If it’s a new project, you must have a great introduction. Otherwise, I generally recommend you indicate who you would like to be connected with at one of my organizations to proceed.
Third: sadly, because I’m busy, if your communication to me is just a generic “ask” of me, I’m very likely just to decline it. Nevertheless, I wish you the best success if your project is a good improvement in the world.
A generic "ask" is the kiss of death for any request especially if it self-interested. When making a Linkedin Request, especially job opportunity related, the more important the person is in the scheme of things the better the story you have to make to get a piece of their time. This is not about you and what the recipient of the request can do for you, but rather what you can do for them.
There are two different messages to write and both will be read by the intended recipient of the request. Here is what to write:
This is essentially an abbreviated elevator pitch and your Linkedin summary should echo the messaging delivery and style as it is a full-blown elevator pitch about you. The better you get at this kind of deliver, the more improved will be your networking and interviewing results as well. Too often we rely on the kindness of contacts who make introductions that go nowhere when we follow up and tell an uncompelling story.
This is probably the most useful networking tool Linkedin has launched since Groups. I always thought Answers, and Polls were for people who needed more to do, but Linkedin Alumni has some merit. I can look at my school and see where people work who graduated from there. The catch is I see 1st, 2nd, and 3rd degree connections but nobody out of my network. Given I have 7000+ linkedin connections the reach this tool has can be very helpful. However, those with less than 500 connections will find themselves at a disadvantage. That will be hard on new grads and current students. Time will tell to see who uses it.
Start Mapping Your Career With LinkedIn Alumni
Christina Allen, January 30, 2013
Whether you’re a current college student, a prospective student, or a recent graduate, you know that your educational choices – where you go to school and what you study – have a big impact on your future career. Gathered from the profiles of more than 200 million members, LinkedIn’s Alumni tool helps you explore alumni career paths from more than 22,000 colleges and universities worldwide – and build relationships that can help you along the way
Check out www.linkedin.com/alumni. Explore your own school or any other (using the “change schools” button) to see where graduates live, the organizations they work for, andthe types of jobs they pursue. You can also change the dates to track careers of specific graduating classes.
And we just added some new features: You can now explore alumni careers based on what they studied, their top skills, and how you are connected on LinkedIn. All the graphs are interactive, just click on the bars to drill down to the specific careers most interesting to you.
Yes Linkedin has a new layout and we all still look the same, but prettier. However, since recruiters are paying $8000 USD annually to find us, let's do what we can to help them. In fact let's make it easy on them.
Here are 5 simple and quick things to implement that will put you in a recruiter's headlights. It will wildly improve your visibility to recruiters on Linkedin. But before you go crazy, on Linkedin go up under your name and click on Settings in the drop down menu to close down all you visibility. You really do not want Linkedin to announce to the whole world every time you join a group or add a contact. Yes, you have to set your privacy as the default is total public nakedness on Linkedin...not good.
These 5 tasks will not take long and the rewards you will reap will be astonishing. Linkedin is really a numbers game to be seen and found. My client who connected to over 500 recruiters on 3 continents in less than a month ended up with 2 interviews. He is at the top executive level so those searches are not plentiful. He got a good return on his investment. Further, every time he posts a blog that highlights his expertise, it goes to his Linkedin updates. His LInkedin updates remind all his recruiter-connections continually of his talents and availability. This is a virtuous circle of creating a reputation and having it be seen on
If you want help in building out the content to make your Linkedin Profile really shine, contact me at firstname.lastname@example.org
TalentBin Takes On LinkedIn By Targeting Recruiters
By David Zax | January 14, 2013
.....That’s because TalentBin doesn’t compete with the services LinkedIn offers to the average user. Rather, TalentBin competes with the behind-the-scenes services LinkedIn offers a very specific, and lucrative, segment: recruiters.
You may not have known this, but LinkedIn makes the majority of its revenue by serving recruiters who want to scoop up talent for their companies. In the third quarter of 2012, fully 55% of the company’s revenue came from what LinkedIn calls “Talent Solutions.” (Premium subscriptions, by contrast, only make up 20% of revenue.) LinkedIn largely achieves this by digesting resumes into what Kazanjy calls “this master database that recruiters pay a pretty penny to essentially get God rights to.”
TalentBin digests data from ... many others. For hackers, it stalks sites like GitHub or StackOverflow; for designers, it scans the likes of Dribble and Behance. It even trolls the U.S. Patent Database, looking for inventive types. Most recently, says Kazanjy, the team “indexed the entirety of the PubMed Life Sciences Publication Directory,” some 20 million articles, to glean information about talented medical researchers and their interests. “It starts to show this approach doesn’t just work with software engineers,” he says. “It also works with physicians, researchers, biotech people, and so forth.” That project was just completed in December.
Gradually, TalentBin has built a “search engine for people,” as Kazanjy puts it, one which he charges $6,000 per year for the privilege of accessing (undercutting LinkedIn’s reported price tag, which can climb to $8,000).
While TalentBin may nibble at the edges of Linkedin to do specific, niche searches for gurus in the esoteric fields, Linkedin is a runaway train for talent search. The reason is that recruiters for less esoteric positions like the interactive search of Linkedin. They like being chased by candidates who may turn out to be a good fit for something. Recruiters like developing a "presence" online and a following. That makes future, non-esoteric, searches easier and quicker.
One of my executive clients literally went from 50 to 600 connections in less than a month by sending invites to recruiters in all of the 50 groups he had joined on Linkedin. Recruiters never turn down your offer to connect. We pushed him past the magic 500 number and made him look well-connected virtually overnight. Once he was over 500 then professionals he did not know more readily accepted his invitations to connect as they perceived him as a valuable networking contact.
People like communities, even recruiters, which explains why Linkedin groups, even with all their spam, are so popular. The only recruiting category killer lurking on the horizon is Facebook. And it's method for data capture has to be improved to give Linkedin a run for its money.
Who said you can never be too thin or too rich or have too many diamonds? The whole goal of personal branding is not to limit your exposure online but to expand and control it. Linkedin, other social networks, a personal website are not either or choices. This is not a zero sum game.
Self-marketing online (and where else is it nowadays?) is best done by delivering your message using as many platforms, tools and devices as possible. This also includes a "Presume" on Sliderocket.com and a personal Prezi presentation too. Then link them altogether.
How weird would it be if Coca Cola used only billboards for advertising and not TV, online and magazines? Same goes for us.
When someone puts your name in google search...not only Linkedin should come up but a whole plethora of branded links about you that you own and control: website, blogs, etc.
But, like everything else online, websites are now commodities and therefore cheap, if not free. You can build your own with little talent for design and no money and still have a passable result. I will be better than Linkedin because it is uniquely you. A personal website enables us to truly express our uniqueness compared to template-driven social sites. They all have different purposes. Linkedin and other social sites are first and foremost connectors rather than a branding instrument.
There are several cloud services for websites where the building and hosting is free as well is the maintenance. Try www.weebly.com . I build all my client's sites there...since 2009 almost 80. My own business and personal websites and blogs are on Weebly: www.pattiwilson.com, www.pattiwilson.net, www.santacruzcalifornia.us, www.joyousdancer.com,
I don't think it matters in a Google search which site is point as people (especially search consultants) are curious enough to look at everything. When I sign my name in an email, I list my title, company, Linkedin, SKYPE, website URLs, my phone number. People usually copy all of it for their Outlook files or whatever.
The web is moving towards image driven content and curated content. How better to provide both images and curated content of ourselves than a website? Although I do have my business on Pinterest too.
www.about.me is an online business card that will link and point to all other sites online where your profile and dossier exists. If you can only put one link under your name in an email, then use that site. It is free. The only competitor that I know of to about.me is www.flavors.com . You can do both. About.me is one page and they will provide you will a print business card that matches your about.me profile too.
Send me an email if you want to see a rainforest research science project website that a 9 year old built by herself using Weebly or some of the sites I have done. Patti@pattiwilson.com
How long is long? Is the perception of length different in a print document vs an online page? What is the big deal about a one or two page resume when your Linkedin profile, if printed, can run upwards of five pages?
Why are you still worried about having a short, tight, brief, truncated, abbreviated resume to not tax the time and mental agility of a recruiter?
They, meaning search firms, contract recruiters, hiring managers and HR dedicate considerable time and energy to comb and cull through LInkedin profiles looking for the perfect candidate. In fact they pay $8000+ for a seat license to so do.
They read through the recommendations, the summary, each job description, skills lists, projects, honors/awards, interests, education, group membership, certifications, languages, lists of connections, and, of course, the updates.
Why is there still such archaic rules around resumes? Resumes are held to different standards than an online social profile because the hiring powers, especially the search firms, still see a resume as a page or pages printed on paper.
They have this unique twist of mind that can rationalize the fact that a resume lives entirely a digital life except for a brief appearance on paper during the interview. They still see a resume's online state as temporary because they do print it out when they bring in a candidate. It is this historical, traditional, head-in-sand viewpoint.
It is pretty ridiculous to say a resume has to be short since people are being hired every day on the basis of their very long and detailed Linkedin profiles that are referred to and viewed on a tablet or laptop screen during the interview. Ironically, your resume is stored in the clouds or on a server database for further reference, key word searches, and archive records. Its life in print is very temporary indeed.
What do you do? Make your Linkedin profile as robust and informed as possible? Maybe with great care as it is very public given the networking nature of Linkedin. It matters that you fill out most categories fully and with captivating information. But, that information should be designed to elicit further contact with you, not as data to screen you out.
The important idea to keep in mind is that both your resume and Linkedin profile exist for one purpose to attract positive attention that results in you being contacted for an opportunity that would be of interest to you. They both, to that end, should be as long as it takes.
You do the math: 150 thought leaders is far less than 1% of its 175 million members.
LinkedIn Rolls Out Redesigned Profiles, 'Thought Leader' Feature
By Damon Poeter
October 16, 2012
LinkedIn also introduced a new feature for users with the redesign--the ability to follow 150 of "the world's most respected thought leaders" (pictured above). The company called the addition of a "follow" mechanism, which allows users to keep up with this select group of individuals, "a natural extension" of existing tools for following companies and news feeds, but said it had no current plans to monetize the new feature.
Linkedin has decided for us who these people are. They will be expanding the list and add people who are experts in their field. You can apply at http://partner.linkedin.com/influencer/
Linkedin is doing a one-off from the Google+ style of posts where we can freely put anybody in our circles and follow them and comment on their posts. Linkedin has artificially set-up 150 follows with the same intention. But, how can millions of us get any kind of visibility with a Thought Leader to have a conversation?
There has always been a huge culture difference between Linkedin and Google+. Linkedin is very template-driven, structured and rule bound while Google offers the, "I'm feeling lucky" feature for search. Google Circles and Follows have grown organically from the bottom up while Linkedin Thought Leader Follows are obviously trickling down.
What do you think of the Linkedin Thought Leader Follows? Do you have a problem with being provided a highly controlled and limited list of chosen elites?
Follow me on Google+
I came to appreciate the hidden value of SKYPE as the sum total of all its features: screen sharing, file transfer, conference calls, revamped dial pad, address book management, group video calling
As my business has grown globally, SKYPE has become a low cost/free option when making calls to remote (from the USA) areas like Vietnam.
I have gone through numerous GoToMeeting, and other screen sharing websites,paying exorbitant money with my clients struggling to log in and hear me. I came to rely on the file sharing and screen sharing features. When talking to potential and current clients, I could share my screen and show them real time examples and resources as we talked.
SKYPE's file sharing and IM features quickly transferred data during and in between conversations while keeping a history of all exchanges. Each client contact's profile became a centralized place to maintain a history of what data has been exchanged and content shared and when. Adding on apps enables me to record video and audio calls as well.
Certainly that all adds up to a client tracking and management system and I have come to rely on it for all my clients not just those off shore. But what is the most interesting is how much more accessible it is to be able to drop a random IM message in somebody's chat box while in SKYPE to engage with someone else.
It makes keep up and staying in touch a whole lot easier because it keeps of history of what you sent and said most recently. I don't know about you but I can't keep the onslaught of data coming at me in short-term memory anymore.
Business Insider has 23 examples of cool resumes using Instagram, the image-based website that Facebook just bought for $1 billion. They said in their intro:
It seems like a boring black and white resume won't get you very far anymore. Inspired by 7 cool resumes we found on Pinterest, we scoured Instagram for some more. Here are the most creative resumes we found. View all 23 here
Some of the examples are stunning, others quirky, and all are young...very young. This really can work for you if you are under 30 and fighting for visibility in this very tough job market for early professionals. Certainly it can give anyone in the creative arts, digital media, and technology an extra edge and opportunity to showcase their talents.
But will Instagram and Pinterest work for mid-career experienced professionals and senior executives? A qualified yes.
It depends on the sector, the role and position level. In heavy equipment manufacturing at the C-level it would not be advisable. At least not this year. But in consumer packaged goods, fast moving consumer goods, hospitality, sports, recreation, entertainment, consumer electronics, fashion, advertizing, and technology sectors, those sites could well be a differentiating addition to your online branding.
The position is important too. Traditional fields of finance, insurance, risk management, facilities management, for example, don't lend themselves, right now, to this kind of treatment. This kind of personal branding would not be expected nor accepted in more conservative sectors or professions.
With all of the above caveats, in the parade, it is far better to ahead of the elephants and horses than behind. In 2003, when Linkedin launched nobody had ever heard of it let alone wanted to join and connect. Back then it was easy to get thousands of connections (and I did) and now you have to buy them.
My advice is to register your name on Pinterest and Instagram to just hold a place for your profile. Eventually they will become acceptable social sites like linkedin is now and you then can leverage them for online branding.
See all my blogs and website on Pinterest boards . Instagram is next.
We all know by now about very successful launch of The Startup of You by the founder of Linkedin. It has good tips and advice for the Social Generation's job search.
But that's not my point here. I have been mulling the changes that 20 years can make in how we have careers, look for work and create our success.
In 1990, Tom Peter's published in Fast Company, The Brand Called You.
During the past 20+ years, people, with the help of the Internet, have figured out and mastered how to brand, pitch, promote and market themselves to get or stay employed.
Everybody is on Google+, Linkedin, Viadeo, Xing, and FB pages with profiles describing their accomplishments. Many professionals (all my clients) are setting up professional websites, iPad profiles, and even Presumes.
Yes, we have got the branding part down to the point that everyone is sick of hearing the word used. Unfortunately, being well branded, positioned and marketed isn't enough anymore. The Startup of You addresses the really salient career challenges that the Social Generation faces today.
How do you find a job and stay employed in a global marketplace for talent where there aren't enough jobs, the competition is fierce, and everybody is a brand?
Well the message is threefold:
Some reading this may say that this is all old news that is just repackaged. I don't think so. What is interesting to note is the shift in emphasis over 20 years from the sole individual with a brand to a person as part of a collective network.
As we all live digital lives, building a the global village around us to support our career survival has become a most efficacious route.
Companies may be hiring more now in some sectors as the economy continues to recover but they are still running lean. People inside of organizations, happy to be employed, are working hard...very hard indeed just to keep their situation.
I delivered a webinar today to UCLA entitled Digital You. It was about using three key online tools that combined together would give any executive or professional an edge in the competition to be seen and heard.
Someone reminded me that five years ago I was passionate about being on Linkedin.com and now I was telling people to move on to other sites and tools. They asked, "Why was that?" I explained using the analogy of the Red Queen in Through the Looking Glass telling Alice as they were running that in order to get anywhere they had to run twice as fast.
Technology is like that. What's new today will be used by everybody in 4 years or less. Everybody (reaching for 200M) is on Linkedin.com now and that's a good thing for networking but not for personal branding. Linkedin is a template-based site as is VisualCV and they have you fill in their blanks. You end up looking just like everybody else. I described it as an online MBA resume book. Good people look at it but you can get lost in the shuffle. You are running, so to speak, to stay in the same place.
Using new tools like personal profiles (flavors.me, about.me/pattiwilson ), personal presentations (sliderocket.com) and personal pages using website builders gets you moving twice as fast as others vying with you for visibility, eye-balls, and market share online. I personally use Weebly but there are others that are great too ( here is Wikipedia's list of top website builders).
Is this more work? Sure. Do you want your career to continue until you retire? Then run twice as fast to get somewhere and keep doing it. The good of all this is that once it is in place the only maintenance you do is blogging or updating when you change positions, write articles, are interviewed by Wall Street Journal or other notable events worth capturing ongoing.
There is a downside. One person asked at the end if this required that you have a very clear, defined, well-positioned brand, value proposition and career target. Yes, it does and that's is the most difficult part actually. Once you have clearly defined yourself the content, images, and look all falls into place. My mentor, Richard Bolles author of What Color is Your Parachute said, in describing this process, "this is the hard part. This is where you have to think, people"... and run faster.
FB move from Palo Alto to Menlo Park
Here is an excerpt from an article about Facebook moving to Menlo Park and the hardship to the city:
"On the other hand, Sun used to generate annual sales taxes of $431,000 to $827,000 for the city. That's because the state levies taxes on physical goods like computers that it doesn't levy on virtual services like online ad sales. Having more employees on the campus means the city is going to have to expand services to accommodate them, such as hiring more police officers or clerks. And while new high-income Facebook employees moving into the area might send property assessments soaring, Proposition 13 will limit the amount of additional property taxes."
Read Chris O'Brian's story in the San Jose Mercury News
You want Facebook to move to your city right?
Think of all the job creation and tax revenues! The City of Menlo Park has mixed emotions about Facebook bringing its entire workforce into one mega campus formerly occupied by Sun Microsystems. Yes, there will be some upfront fees and revenues collected with the move-in but the long term liability is increased demand on city services with little increase in ongoing sustainable tax revenues.
What is Menlo Park doing? Why asking Facebook for a handout to subsidize low-income housing in one of the most expensive cities in the Bay Area. Facebook is more than obliging. It is truly being a good citizen and why not? It certainly is getting off virtually scott-free compared to actually paying taxes.
The issue is one of unequal and unfair burdens of taxation on different types of industries and sectors in the California economy. This is an antiquated tax code that does not respond to the realities of a new economy and the Bay Area's economic base moving from computer and semi-conductor products to the Internet.
The State of California is fighting to get Amazon to charge sales tax to residents of the state. But compare that tax income, to the revenues that could be generated by the virtual services of local Internet companies.
Facebook is a $500,000,000 company (I put all the zeros in to make a visual point). Why are they, and Linkedin, Groupon, Yelp, Zynga, and others not paying tax on their virtual revenues as Sun did on their computers and Apple does now on its iPhone, iPad and iPod?
The law needs to change and now. How ridiculous that a city is reduced to begging for a handout from a company. Let Facebook hire its own fire department, police force, street maintenance workers.
As the saying goes you either have lunch or be lunch. When Kodak filed for bankruptcy restructuring, I wept over my vintage Brownie and played the Kodachrome lyrics by Paul Simon:
You give us those nice bright colors
You give us the greens of summers
Makes you think all the world's a sunny day, oh yeah!
I got a Nikon camera
I love to take a photograph
So Mama, don't take my Kodachrome away
What can executives and professionals take-away about from this? Why does a company have talented teams who create bleeding edge products see failure because executive management fails to capitalize on it?
"Through the 1990s, Kodak splurged $4 billion on developing the photo technology inside most of today's cellphones and digital devices. But a reluctance to ease its heavy reliance on film allowed rivals like Canon Inc. and Sony Corp. to rush largely unhindered into the fast-emerging digital arena. The immensely lucrative analog business Kodak worried about undermining too soon was virtually erased in a decade by the filmless photography it invented." This is from an article by Ben Dobbin for Associated Press.
The article went on to quote:
"If you're not willing to cannibalize yourself, others will do it for you," said Mark Zupan, dean of the University of Rochester's business school. "Technology is changing ever more rapidly, the world's becoming more globalized, so to stay at the top of your game is getting increasingly harder." Read more here
Like Kodak, Xerox PARC (now just PARC) invented but never capitalized on the Graphical User Interface that made the personal computer a tool for the masses but Apple did with the Macintosh. Sony and Canon capitalized on Kodak's digital camera breakthroughs. Other sector leaders have met with the same fate such as RIM and AOL. These companies were all market makers yet lost out to the competition by a failure to adapt, transform and innovate.
Certain people have management styles that tend to be risk averse and impede the growth and expansion of the company with a "let's not get ahead of ourselves" attitude. They need too much proof and they take too long to make the right decision in the face of market movements. They lack a capacity to see beyond their self-imposed company rulebook, and, worst of all, they fearfully protect their next quarter profits by keeping dated products alive too long.
When a sector is moving, like the global economy, at the speed of light agility and flexibility are essential skills.
Keeping up is not sufficient when getting ahead is in order.
The same holds true for individuals. We must continually evolve and respond to organizational, market and economic changes. Knowing when to get out and move on is insufficient if you don't do it.
Executives that do not embrace the trends of today will have the marketplace pass them by because of risk averse and dated views regarding their own career advancement.
_You are busy being pulled in all directions from pillar to post. The only quiet time you get is on trans Atlantic flights. And, I ask you to write a blog to help build and promote your thought leadership online? You tell me you have no time; that you will get around to it. You never do.
How can you find the time to write when you don't have time to update your resume, add connections to your Linkedin profile or have dinner with your family? How could you ever keep up with daily or even weekly posts?
You use excuses that your company would has privacy requirements; that the PR department would want to approve all postings. Of course there are the issues of non-disclosure and protection of intellectual property that your company likes you to follow.
Not to mention the issue of coming up with something to write about. A total brain freeze arises when you try to think of a topic. What really is the point of starting a blog that ends up an embarrassment, when not updated, left floundering in the Socialweb? Finally, you wonder, exactly what is the point really when nobody will read it anyhow?
Most professionals mistakenly believe that have to actually write something if they post blogs. They also mistakenly believe that all they have to write about their company's products and services. In addition they think that somebody has to actually read their blog posts.
The point of blogging is to establish in advance an ongoing base of credibility and demonstrated expertise. Thus, when you need it, you will have it. For example, if you are down to being one of the final two candidates for a job, your blog may and its content may just be the tipping point for you.
There is a foolproof way to write a highly successful blog that is no hassle, no time, and non-interfering with your daily life. Taking 8 minutes to do this will help to brand, position, and market you. The secret is to not write much as that takes time. It's that simple.
Here are the steps in 8 minutes or less:
You will look like a knowledge leader by basking in the glory of the writing of others when you simply add a small but observant comment, opinion or viewpoint preceding the article.
I have a client who started with great zeal to write, long tomes for blogs. With every promotion and new position his blogs grew shorter and shorter. I suggested he try the article approach and he did. Now he is a Senior Vice President and his blog posts says "here read this great article". That is the extent of his blogging but they are all great articles that he posts.
What's the ROI you may ask?
For examples of what I am talking about, read my previous 3-4 blog posts prior to this one.
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