Despite four years since the global crash and 9+ since Linkedin was born, many executives and professionals haven't grasped the full impact of a reset economy and the Internet on a job hunt.
Here are some the most common ill conceived notions that I hear:
1. Being on Linkedin will bring job opportunities to you.
There is a common belief that if you build your profile, then the recruiters will flock to you. Well, most likely, your Linkedin profile will give you a boost on Google ranking in a name search.
Solution: The big value of Linkedin is the access you get to networking in 50 groups and 50 subgroups. Rather than waiting to be found, build your Linkedin connections into thousands for ongoing leverage.
2. I customize my resume for every position and opening.
Good luck with this one because they will all have to synch your one Linkedin profile. For that matter, all your profiles on Viadeo, Xing, Linkedin, Orkut, etc should all deliver the same message about you.
Solution: Focus your search target on one or two overlapping business domains. Gear all your branding and positioning of yourself around those sectors.
3. The search firms don't get back to me or they have nothing for me.
Search firms more than ever are working to find the perfect fit for their client companies. Given that their business is down by more than half since the crash, the demand of top talent continues to exceed supply. Unless you exactly fit their requirements, you will find no opportunities forthcoming from them.
Solution: Using search consultants and headhunters as a source of information about market trends and companies hiring would provide more fruitful results.
4. My continued outreach to my network is wearing out my welcome with them.
Don't use up your direct network by continuous asking for introductions to job openings. When those turn up empty, or as dead ends... and they mostly do... then your network is exhausted.
Solution: Double or triple your network by using your existing connections for introductions into their network. This grows a relevant source of contacts in your field without much effort.
5. My employer will suspect that I am looking if I am highly visible on the Internet.
I am still surprised by how much that concerns people when millions are on social networks now. Just do an advanced people search on Linkedin by your company and competitors. You will find more than you expect.
Solution: Get on the Internet with gusto because you only have to do it once. Put up profiles. Build a website and blog. Become visibly well branded and be done with it. Once you are on it, that becomes old news.
6. Since I am not willing to relocate, I am looking only at local employers.
The market place for talent is now global and your competition can come from anywhere thanks in part to the Internet and to the willingness of professionals outside the USA to seek opportunities anywhere.
Solution: Search globally and work locally. You cannot determine who or where your next employer will be. You can negotiate the details like location when they make an offer.
7. I don't need to be visible online as my job is secure and I am happy in my current situation.
Nowadays all marketing is online. Look at every Superbowl ad for its references to product websites. Professional advancement, and career promotion are done equally outside your organization as within.
Solution: The professional status you build for yourself outside your company reflects positively on you and your organization. Making a name for yourself is most easily done online.
In a recent BlueSteps study of over 100 senior executives working in China, seventy percent stated that executive pay had become more competitive over the last 5 years, and 89% indicated their intent to stay in China for over 3 years. The majority of respondents were expats working in China (77%), in general management roles including CEO/COO (63.4%), earning over USD $150k (74%).
In a comparison of six nations, senior executives ranked China as the fourth highest paying country, ahead of other emerging markets, Brazil (5th) and India (6th), yet behind developed nations Germany (3rd), UK (2nd) and USA (1st). 70 percent of respondents indicated that compensation in China has moderately or significantly increased in competiveness in the last 5 years.
"BlueSteps is the exclusive service of the AESC (Association of Executive Search Consultants) that puts senior executives on the radar screen of over 8,000 executive search professionals in over 74 countries. Be visible, and be considered for up to 75,000 opportunities handled by AESC search firms every year. Find out more at BlueSteps. "
As a career consultant for BlueSteps, I can offer you a 20% discount on the one-time membership fee. BlueSteps, a resource for senior executives, provides a wealth of resources in addition to access to the top search consultants worldwide.
To join BlueSteps and receive the 20% discount, just click on the this registration link https://www.bluesteps.com/Registration/Default.aspx .
When you get to the purchase page, input the following code: PattiWilson20. Your membership fee will be discounted by 20%. BlueSteps is well worth the one-time fee and you can receive a free consult from me as part of the package.
Rise of the Global Elite
If you look in the Globalization section of this blog you will find the insertion of and link to an article in the Atlantic magazine. Reading if for the first time on the Atlantic's website, was an epiphany for me. I have been working with business professionals worldwide for awhile now and had noticed their distinct prediliction to stay global and not repatriate back to their home country. Their choice was predicated on a variety of factors but those all reflected the trends stated in the article.
They enjoy the lifestyle that an international experience affords. Many had their children in the international school system which is a US prep school equivalent education. Students on those campuses worldwide receive early solicitation and consideration at the top US universities who visit their campuses on a regular basis.
There is a certain uniqueness living as a "guest" in another country at the level of these executives. No this is not guest worker status to say the least. There is an automatic entree into social circles that might not be as easily accessed by country natives. I know I have done it. Of course there is also the exclusive circle of expat communities where people from many countries, cultures and multi-national companies meet, build, and forge ties.
The article aptly points out the ever widening chasm between a global elite group of professionals and the local business populations. However I would posit that are all country economies become more integrated into the global whole and salaries equalize worldwide, many more so-called local or regional professionals will be competing globally work and be willing to live where the opportunities are.
If you are over 50 and reading this, you may find it hard to grasp, but educated professionals everywhere under 30 just get it.
This headline would normally be an announcement of a planned military offensive rather than economic initiative. But it is all the same now isn't it? Any professional not paying attention to US based companies moving offshore in search of new markets will lose out on opportunities to pursue. These companies do not just hire Chinese nationals to expand their demographics and penetrate into new markets.
KFC, Pizza Hut push deeper into China
CAROLYNNE WHEELER BEIJING— From Wednesday's Globe and Mail Published Tuesday, May. 10, 2011 7:10PM EDT Last updated Wednesday, May. 11, 2011 5:20AM EDT
Yum Brands adds to fast-food restaurant stable with popular hot-pot chain, Little Sheep The Colonel's secret recipe in China has more to do with egg tarts and breakfast fritters than how he spices his chicken.
The KFC menu in China is heavily adapted to local tastes - think rice dishes and hot soy milk alongside the classic fried chicken and hot wings. The variety of offerings - along with a ubiquitous market presence - has helped the chain take off in China.
Now Yum Brands Inc., YUM-N KFC's parent company, is trying to fend off competition from domestic rivals and foreign competitors like McDonald's Corp. MCD-N by buying up a popular hot-pot chain, Little Sheep. Their preliminary offer for the Inner Mongolia-headquartered chain is still subject to regulatory approval, but if successful would add nearly 500 more restaurants to their China fold, which now includes more than 3,800 KFC and Pizza Hut locations.
The move shows the importance of the Chinese market for fast-food chains that are struggling at home. Yum Brands is the largest fast-food operator in China and its business here played a crucial role in its first-quarter earnings this year. Worldwide operating profit was up 5 per cent, thanks largely to 18-per-cent growth in China, even as profit dropped 13 per cent in the United States.
For the rest of the story in Canada's Globe and Mail click here.
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