LinkedIn Rolls Out Redesigned Profiles, 'Thought Leader' Feature
By Damon Poeter
October 16, 2012
LinkedIn also introduced a new feature for users with the redesign--the ability to follow 150 of "the world's most respected thought leaders" (pictured above). The company called the addition of a "follow" mechanism, which allows users to keep up with this select group of individuals, "a natural extension" of existing tools for following companies and news feeds, but said it had no current plans to monetize the new feature.
Linkedin has decided for us who these people are. They will be expanding the list and add people who are experts in their field. You can apply at http://partner.linkedin.com/influencer/
Linkedin is doing a one-off from the Google+ style of posts where we can freely put anybody in our circles and follow them and comment on their posts. Linkedin has artificially set-up 150 follows with the same intention. But, how can millions of us get any kind of visibility with a Thought Leader to have a conversation?
There has always been a huge culture difference between Linkedin and Google+. Linkedin is very template-driven, structured and rule bound while Google offers the, "I'm feeling lucky" feature for search. Google Circles and Follows have grown organically from the bottom up while Linkedin Thought Leader Follows are obviously trickling down.
What do you think of the Linkedin Thought Leader Follows? Do you have a problem with being provided a highly controlled and limited list of chosen elites?
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