But that's not my point here. I have been mulling the changes that 20 years can make in how we have careers, look for work and create our success.
In 1990, Tom Peter's published in Fast Company, The Brand Called You.
During the past 20+ years, people, with the help of the Internet, have figured out and mastered how to brand, pitch, promote and market themselves to get or stay employed.
Everybody is on Google+, Linkedin, Viadeo, Xing, and FB pages with profiles describing their accomplishments. Many professionals (all my clients) are setting up professional websites, iPad profiles, and even Presumes.
Yes, we have got the branding part down to the point that everyone is sick of hearing the word used. Unfortunately, being well branded, positioned and marketed isn't enough anymore. The Startup of You addresses the really salient career challenges that the Social Generation faces today.
How do you find a job and stay employed in a global marketplace for talent where there aren't enough jobs, the competition is fierce, and everybody is a brand?
Well the message is threefold:
- Jack and Jill be nimble and quick to respond to market demands just like a start-up because plan A may not work, nor the rest of the alphabet. See my blog on Alice and the Red Queen.
- Know where best to insert yourself into the marketplace while being true to what you want and who you are. And that's a tough one to figure out sometimes without the help of someone like me.
- But the main take-away is something that the Social Generation really gets: your job prospects are only as good as your network. As I say, and many laugh, "the person who dies with the biggest network, wins."
Some reading this may say that this is all old news that is just repackaged. I don't think so. What is interesting to note is the shift in emphasis over 20 years from the sole individual with a brand to a person as part of a collective network.
As we all live digital lives, building a the global village around us to support our career survival has become a most efficacious route.