Here are some the most common ill conceived notions that I hear:
1. Being on Linkedin will bring job opportunities to you.
There is a common belief that if you build your profile, then the recruiters will flock to you. Well, most likely, your Linkedin profile will give you a boost on Google ranking in a name search.
Solution: The big value of Linkedin is the access you get to networking in 50 groups and 50 subgroups. Rather than waiting to be found, build your Linkedin connections into thousands for ongoing leverage.
2. I customize my resume for every position and opening.
Good luck with this one because they will all have to synch your one Linkedin profile. For that matter, all your profiles on Viadeo, Xing, Linkedin, Orkut, etc should all deliver the same message about you.
Solution: Focus your search target on one or two overlapping business domains. Gear all your branding and positioning of yourself around those sectors.
3. The search firms don't get back to me or they have nothing for me.
Search firms more than ever are working to find the perfect fit for their client companies. Given that their business is down by more than half since the crash, the demand of top talent continues to exceed supply. Unless you exactly fit their requirements, you will find no opportunities forthcoming from them.
Solution: Using search consultants and headhunters as a source of information about market trends and companies hiring would provide more fruitful results.
4. My continued outreach to my network is wearing out my welcome with them.
Don't use up your direct network by continuous asking for introductions to job openings. When those turn up empty, or as dead ends... and they mostly do... then your network is exhausted.
Solution: Double or triple your network by using your existing connections for introductions into their network. This grows a relevant source of contacts in your field without much effort.
5. My employer will suspect that I am looking if I am highly visible on the Internet.
I am still surprised by how much that concerns people when millions are on social networks now. Just do an advanced people search on Linkedin by your company and competitors. You will find more than you expect.
Solution: Get on the Internet with gusto because you only have to do it once. Put up profiles. Build a website and blog. Become visibly well branded and be done with it. Once you are on it, that becomes old news.
6. Since I am not willing to relocate, I am looking only at local employers.
The market place for talent is now global and your competition can come from anywhere thanks in part to the Internet and to the willingness of professionals outside the USA to seek opportunities anywhere.
Solution: Search globally and work locally. You cannot determine who or where your next employer will be. You can negotiate the details like location when they make an offer.
7. I don't need to be visible online as my job is secure and I am happy in my current situation.
Nowadays all marketing is online. Look at every Superbowl ad for its references to product websites. Professional advancement, and career promotion are done equally outside your organization as within.
Solution: The professional status you build for yourself outside your company reflects positively on you and your organization. Making a name for yourself is most easily done online.