Though the Forbes article quoted below was first published in 2012, the continued onslaught of C titles has invited a re-examination of the new corporate power structure based on rank. I think we do have a flattened pyramid of corporate hierarchy compared to the by-gone days of the last century's elite few at the top. With so many c-level titles, you can take a long walk on the high "mesa" of the executive circle before reaching the edge. |
by Genna Goudreau
Excerpt: ...Peter Cappelli, management professor at the University of Pennsylvania, says the new titles are meant to signal—internally, to customers or to governments—that a particular function or task is important and that the people at the top are listening. They may also be a form of ego appeasing and identifying who the important senior people are. “The main question,” he says, “is whether there’s any real substance behind them.”...
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