 Masada, public domain | Though the Forbes article quoted below was first published in 2012, the continued onslaught of C titles has invited a re-examination of the new corporate power structure based on rank. I think we do have a flattened pyramid of corporate hierarchy compared to the by-gone days of the last century's elite few at the top. With so many c-level titles, you can take a long walk on the high "mesa" of the executive circle before reaching the edge. |
C Is For Silly: The New C-Suite Titles
by Genna Goudreau
Excerpt: ...Peter Cappelli, management professor at the University of Pennsylvania, says the new titles are meant to signal—internally, to customers or to governments—that a particular function or task is important and that the people at the top are listening. They may also be a form of ego appeasing and identifying who the important senior people are. “The main question,” he says, “is whether there’s any real substance behind them.”...
Read full article here.
by Genna Goudreau
Excerpt: ...Peter Cappelli, management professor at the University of Pennsylvania, says the new titles are meant to signal—internally, to customers or to governments—that a particular function or task is important and that the people at the top are listening. They may also be a form of ego appeasing and identifying who the important senior people are. “The main question,” he says, “is whether there’s any real substance behind them.”...
Read full article here.
