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Some say Linkedin's new look is fresh and simple. Others gush over how light and open it is. Definitely cutting edge.
I guess you can say so if you haven't surfed the web in the last year or even 5 years.
And other sites in recent years have followed the look. Websites, even my own, have adopted the long bar across the top and a wide open look.
It works better to transfer to a mobile interface and across device platforms.
Google is the originator of this look and feel. Long ago they created one page with a search box in the middle. Their new toolbar that links a user to all their services echoes the look.
Recently Google introduced a new dynamic look for its blogger.com blog application. You have your choice of colors for the bar across the top and the background color.
To your left you see examples of sites with variations on the same theme of the bar across the top. Typically it is white, beige, or black.
Though Twitter's homepage hasn't been updated in 10 years, it was way ahead of its time.
Glad Linkedin finally caught up. Their site looks fresh and they have greatly diminished the Linkedin "blue" thankfully.
Twitter is still stunning!
Business Insider has 23 examples of cool resumes using Instagram, the image-based website that Facebook just bought for $1 billion. They said in their intro:
It seems like a boring black and white resume won't get you very far anymore. Inspired by 7 cool resumes we found on Pinterest, we scoured Instagram for some more. Here are the most creative resumes we found. View all 23 here
Some of the examples are stunning, others quirky, and all are young...very young. This really can work for you if you are under 30 and fighting for visibility in this very tough job market for early professionals. Certainly it can give anyone in the creative arts, digital media, and technology an extra edge and opportunity to showcase their talents.
But will Instagram and Pinterest work for mid-career experienced professionals and senior executives? A qualified yes.
It depends on the sector, the role and position level. In heavy equipment manufacturing at the C-level it would not be advisable. At least not this year. But in consumer packaged goods, fast moving consumer goods, hospitality, sports, recreation, entertainment, consumer electronics, fashion, advertizing, and technology sectors, those sites could well be a differentiating addition to your online branding.
The position is important too. Traditional fields of finance, insurance, risk management, facilities management, for example, don't lend themselves, right now, to this kind of treatment. This kind of personal branding would not be expected nor accepted in more conservative sectors or professions.
With all of the above caveats, in the parade, it is far better to ahead of the elephants and horses than behind. In 2003, when Linkedin launched nobody had ever heard of it let alone wanted to join and connect. Back then it was easy to get thousands of connections (and I did) and now you have to buy them.
My advice is to register your name on Pinterest and Instagram to just hold a place for your profile. Eventually they will become acceptable social sites like linkedin is now and you then can leverage them for online branding.
See all my blogs and website on Pinterest boards . Instagram is next.
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